Feeling stuck on page 3 of Google search results? No matter what you try, you just can’t seem to boost your website’s rankings and traffic.
What if we told you the secret to ascending in the Search Engine Results Page (SERP) was right under your nose?
Refreshing your outdated website content can give your SEO the jumpstart it needs to finally gain traction. You don’t need to constantly publish new content to see results.
Small but impactful updates to existing pages can work wonders. It’s like giving your old content a makeover for the modern age. In this post, we’ll explore why website content refreshes are so vital for SEO.
Why Website Content Updates Are Vital for SEO
Giving stale or outdated content new life helps your SEO in 3 big ways:
- Updated Content Gets Indexed and Ranked Faster
Neil Patel, Entrepreneur and Online Marketing Expert (He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.), asserts that updating old content improves your freshness score with Google, leading to a spike in traffic. Google has prioritized freshness as a ranking factor since 2011.
Search engines favor new content. Google crawls and indexes updated pages more promptly than outdated ones. This expedites the ranking process for refreshed content in SEO.
Google confirms that content updates can lead to same-day indexing, while new pages can take days or weeks to begin ranking as stated by Google.
So, reenergizing old content allows you to start benefiting from updates immediately in terms of traffic and rankings.
- Expand Your Site’s Keyword Reach and Internal Linking
Refreshing old content lets you target more keywords and topics.
You can optimize refreshed posts by naturally adding new keywords throughout. This helps the updated content rank for those terms.
Content updates also give you new internal linking opportunities. Link to other relevant pages from the refreshed content.
These internal links help search engines crawl your site’s structure. They also pass SEO authority between pages.
According to Moz, an SEO and data management software that helps increase traffic, ranking, and visibility of sites in search results, pages with at least 10 internal links perform 534% better in search.
Content updates create valuable internal link-building wins. They expand your overall SEO keyword and topic reach.
Focus on updating pages that already perform well. Add fresh keywords and links to boost their rankings further.
With the right content refresh strategy, you can widen your SEO scope and increase rankings across more terms.
- Shows Search Engines Your Site is Active
Websites that frequently add new content and overhaul old pages signal to search engines that you are actively creating value.
Google wants to reward sites that consistently provide helpful, relevant info to searchers. While sites that rarely update content run the risk of being perceived as stale, outdated, or even abandoned.
Regular content updates show search engines that your site is thriving, not stagnant. Google is always looking for fresh, high-quality content to serve searchers.
Websites that publish new blog posts consistently, update product pages, and overhaul old content prove to Google that they are actively maintaining their site. This earns positive signals in Google’s ever-changing algorithm.
On the flip side, websites that rarely add new pages or update old ones send red flags to Google. The search engine may see these sites as outdated, irrelevant, or even abandoned.
Google wants to feature websites that consistently offer helpful information to searchers. So they favor sites with fresh, valuable content over ones with stagnant, stale pages.
So just like cleaning and renovating an old house, routine updates make your website look alive and active!
Key Benefits of Routine Content Refreshes
Beyond boosting your SEO and rankings, content updates provide other perks:
- Improves user experience – outdated content frustrates visitors. Fresh content shows you provide value.
- Helps with lead gen and conversions – refined content better convinces visitors to take action.
- Maximizes ROI of existing content – breathes new life into old material.
- Allows you to test and optimize content – try new keywords, links, and formatting.
- Keeps your business top of mind as an industry leader – consistent updates mean you are staying relevant.
- Branding and reputation – outdated content reflects poorly on your brand. Fresh material looks more professional.
Consider hiring a content refresh service to streamline the process. Their expertise can overhaul your website efficiently and effectively.
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Be Eminent Website Content Refresh Services
Does your website give off an outdated vibe? Have you neglected content updates over the past year? Don’t fret – with the right overhaul strategy, you can turn things around quickly!
At Be Eminent, our team specializes in complete website overhauls, including content refresh strategies designed to boost SEO and engagement. We take on the heavy lifting so you can efficiently rejuvenate your website on an ongoing basis.
Contact us today for a free website audit and consultation. Let our website content refresh experts craft a custom SEO strategy to maximize your existing content. We make the updating process simple and hassle-free.
Kickstart the journey to higher rankings!