Writing sales copies is not easy, but if done properly, it could be one of the most efficient ways to generate sales and leads for your business. So how can you use words to persuade readers and convert them into customers?
Here are 5 tips on how to do just that:
1. Know who your customers are.
Identifying who your target market is probably one of the most important factors of any business or marketing plan. You need to know what their interests are, what concerns them the most, and what would encourage them to try your service or product. Use this information as a basic guide to writing compelling copies that sell.
2. Write from the point of view of the customer, not the business.
When we write copies for our businesses, we write to sell. This is why it’s tempting to showcase all the amazing services that you offer or the wonderful features your product has. But what the customers really care about is how would all that solve their problems?
Make sure you focus more on the benefits, and not the features. Back it up with facts and testimonials to strengthen your credibility to your audience. This way, you will gain people’s trust and engage with you
3. Think about your headline.
A headline that grabs attention is critical especially when your aim is to attract leads. Remember, the internet is a busy world, and people can quickly decide whether they want to open your email or click on your blog based on your headline. It doesn’t matter if you’ve written a masterpiece because if your title is too generic or lacks creativity, no one will get to read and appreciate your content.
You can also try numbered posts which usually works because it gives people a preview of how long or short the copy would be. Also, they can scan through the content easily and skip to the parts that interest them the most.
To check if the title you came up with is good, imagine seeing it in a newspaper or magazine. Is it something you would be interested in reading more of?
4. Don’t overcomplicate things.
It may seem that the more complicated and highfalutin words you use in the copy, the more impressed your audience will be. But it’s not. You may sound like a genius, but if people need to google the words you’re using (what does highfalutin even mean?), you’d most likely lose potential leads quickly.
The best copies are often the simplest ones. It’s so simple that a child can understand it, yet it’s effective enough that it gets to the point quickly.
Also, don’t just write an entire block of text. Break it up into smaller chunks so it becomes easier to digest. Use bullet points and images to help make your content more readable and easier on the eyes.
5. Create a sense of urgency.
In order for your copy to sell, you need to create a sense of urgency. Because without it, potential customers tend to come up with reasons to delay, or worse, not push through with the transaction.
People, in general, don’t like to miss out on things. It actually causes anxiety to some people (FOMO anyone?). That’s why when your product has limited availability or your promo can only be accessed for a specific time, the more likely your customers will get in touch with you. Include this information in your copy to persuade people to take action.
Learning how to write copies that sell is a long and challenging process. There are a lot more ways you can improve your copywriting style but hopefully, these 5 tips will help you use words effectively to convey your message and convert prospects into customers.
If you need help in writing copies for your product or business, our team is more than happy to assist you. Just shoot us an email at [email protected]