Are you considering Googe Ads in 2022? If not, then this is the time to rework the marketing budget. Divert some of the ad spend to this stream.
Did you know that there are 4.8 billion interactions every day? About 259 million unique visitors search for diverse topics, services, and products.
All on Google!
So, if you are not popping at the top of those searches, then you might be losing some serious business to your competitors.
Try it! Search for the keywords related to your offerings and see what comes up. Don’t worry if you are unable to find your business. You can always set up ads, optimize them with the right keywords and gain visibility.
Before we get started, here is the mantra that you should know by heart when it comes to google ads:
“The more focused, tailored, and strong your campaigns are, the more engagement and conversions you will get.”
One major question that pops up is who can use Google Ads? Are these limited to Spa and beauty products? The answer is no. Regardless of what you offer or the industry you are a part of, you can run Google Ads.
What Are Google Ads?
Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.
It is an efficient way to bring qualified traffic, or good-fit customers, to your business as they search for products and services just like yours. With Google Ads, you can boost your website traffic, receive more phone calls, and increase in-store traffic.
By using Google Ads, you can create and share well-timed ads (on both mobile and desktop devices) among your target audience. You reach potential customers when they search for your product or service via Google Search or Google Maps.
Google Ads & Related Statistics
Let’s discuss the HubSpot’s Annual State of Marketing Report of 2022:
63% of people have clicked on a Google ad. Since one of the main goals of an ad is to get prospects to follow the link through to the website, this shows promise for anyone running ads on Google. It shows that people are responding to these types of ads, not just those found on social media platforms.
As mobile ad spending continues to increase each year, 33% of that is said to go to Google. And who wouldn’t want their businesses’ offerings to be included in that data? These days, more and more of us shop with our mobile devices. It’s become such an easy way to shop at a moment’s notice.
Other statistics include:
- Google Ads have a click-through rate of nearly 8%.
- The display ads yield 180 million impressions each month.
- Paid ads on Google get 65% of the clicks.
- Customers who see a YouTube ad are 44% more likely to buy the product.
Common Terms in Google Ads
Before you dive into making a compelling Google Ad, you need to understand the basic terms. These will help you in setting up, managing, and optimizing these Ads. Some of the terms are general and are related to PPC.
1. Click-Through Rate (CTR)
The CTR is actually the number of clicks that you get on the Ads that you run. This is taken as a proportion of the total number of views that the ad is getting. A higher CTR is preferred as it indicates that the ad is of high quality and matches the search intent. Plus, it shows that the ad is targetting the relevant Keywords.
2. Conversion Rate (CVR)
The CVR measures the proportion of forms submitted compared to visits to your landing page. Simply put, a high CVR indicates that the site delivers a seamless experience that matches the ad.
3. Keywords
In a Google search field, a searcher types a query to generate a range of results that match the searcher’s intent Keywords are words or phrases that align with a searcher’s query and satisfy the searcher’s intent. You choose keywords based on which queries you want to feature your ad alongside.
For example, a searcher that types “Family Law Attorney” will see results for advertisers that targeted keywords like “Family Attorney” and “Family Lawyer”.
A negative keyword list is a list of keyword terms you don’t want to rank for; Google will remove you from the bids for these terms. Usually, these terms are semi-related to your intended search terms but are outside of what you provide or want to rank for.
For example, if we take the ad campaign for a family lawyer who practices strictly in the area of divorce. Then, keywords related to criminal offenses or adoption will affect the results. So, after conducting the search terms analysis, these keywords can be added to the list.
4. Campaign Type
When you begin a paid Google Ad campaign, you have to select between one of three campaign types: search, display, or video.
- Search ads are text ads displayed and search results on a Google results page.
- Display ads are typically image-based and appear on web pages within the Google Display Network.
- Video ads last between six and 15 seconds and appear on YouTube
5. Bidding
Google Ads is based on a bidding system, in which you as the advertiser choose a maximum bid amount that you’re willing to pay per click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, and CPE.
- CPC, or cost-per-click: The amount paid for each click on the ad.
- CPM, or cost per mille: The amount paid for one thousand ad impressions, that is, when your ad is shown to a thousand people.
- CPE, or cost per engagement: The amount paid when someone takes a predetermined action with the ad.
Start Your Google Ad Campaign Today!
Given its reach and authority, Google Ads should be a part of your paid strategy. At Be Eminent, we have experience running ads for diverse clients such as Family Lawyers, Spas, Real Estate Coaches, and others. Contact us today at www.beeminent.com to begin your campaign.