Businesses cannot function successfully without digital marketing. No matter what industry you are in and regardless of your company size, this is one of the most effective ways to grow and scale your business. To stand out among the competitors and win the digital race, you will have to implement the best strategies that work.
Here is the breakdown of the top 5 digital marketing strategies:
1. SEO
“SEO” is a well-heard term. Everybody talks about how it can boost your business growth. Indeed, it’s true! It is a process in which you can improve your website ranking. So, when your target consumer searches for the relevant keywords and phrases, your website will pop up at the top.
For instance, if you are a spa owner, you can use SEO to increase your ranking in the search results for the following keywords: “best spa near me,” “massage spa,” “couple massage spa,” etc.
Whenever you are planning a digital marketing campaign, SEO is always an essential piece of strategy. You might be wondering why ranking on the first page is so crucial. Here’s why:
- The number of searchers who advance to the second page of search results is less than 10%
- 30% of searchers click on the first result
With so many searchers finding relevant services on the first page and in the first search result, they will never explore the 100s of pages. They are never going to know that your service is superior or about your marketing efforts. So, it’s all about staying within sight.
2. Pay-per-click (PPC)
This type of paid advertising relies on an auction-based system. You can use this strategy very smartly. You can get your ads to show up when a user searches for that specific keyword by bidding on the top keywords. In addition, you only pay when someone actually clicks on your ad. The payment is not for the ad spaces but the results.
You can use a PPC strategy for transactional means. For instance, your goal can be that they arrive on your website when someone clicks on the ad. Thus, you can place a relevant CTA wherever you want the traffic to land.
This digital marketing strategy is one of the most cost-effective paid methods. Whenever you find yourself looking for a quick boost, just turn towards PPC! Here is a quick fact: “Each dollar spent on Google Ads generates $8 for businesses!“. By pairing up a strong SEO campaign with PPC, you can achieve your goals quickly.
3. Content Marketing
Every business aims to reach, engage and connect with its target market. You can easily do all of this with content marketing. By creating informative videos, infographics, and blog posts, you can grab the visitors’ attention and turn them into customers. As compared to traditional marketing, using content marketing as one of your strategies can generate 54% more leads.
If you run a bed and breakfast, you could write a blog post related to the dining or the current season. In this way, you can be creative, and at the same time, you can show the audience what you are offering at your B&B.
Furthermore, you can optimize every piece of content that you create. So, if you are writing several blog posts, you can target specific keywords for each one of them.
Your aim in terms of content marketing will be to provide informative content. So take your time and conduct thorough research. Find out what piece of information your target segment might be looking for and how you can present it to them so that the traffic inflow and conversions increase.
4. Email Marketing
The recent Facebook crash incident was an eye-opener. Marketers who were solely relying on the generic platforms were at the mercy of creators. That moment was enough to realize that we need to have diverse mediums to reach our target segment. There are a multitude of ways in which you can go to reach your audience. One of them is email marketing.
This approach is the most cost-effective one that can be used in your digital marketing strategies mix. You can use it to gain new customers and retain the existing ones. There can be multiple goals that you can set when it comes to this strategy, such as brand awareness, encouraging repeat purchases, and other important updates.
So, if you are a real estate business coach, you can use emails to build relationships with the agents who will be keen to learn more about fruitful strategies. In addition, you can send updates related to your classes or the courses that you are offering.
5. Social media Marketing
This, out of all of the strategies mentioned above, is the most well-known. You can use social media marketing to increase engagement, brand awareness and ultimately to convert your visitors to customers.
When it comes to social media, there are various platforms that you can conquer to constantly stay inside the minds of the existing and potential customers. Almost 72% of Americans use social media multiple times a day. In addition, out of the overall internet time of use, 33% goes to social media platforms. These stats are enough to encourage you to revamp your social media presence today!
You can mix and match the above strategies to develop the perfect concoction of your digital marketing mix. After all, the goal is to increase traffic and sales. You can drive people to your virtual storefront in no time if you use SMART goals and then adapt these strategies to achieve them. By boosting your brand awareness, you will successfully reach the objective of raising your revenue and conversions significantly.
Are you ready to incorporate digital marketing strategies in your practices?
The success of the digital marketing strategies that you plan depends greatly on the development of their execution. At Be Eminent, we make sure that all of the content that we get to produce for you is tailored to your brand and target audience.