If you’re a gym owner or fitness instructor, you’re probably always looking for new ways to market your business. And what better way to reach a wider audience than Tiktok?
Tiktok is one of the most popular social media platforms out there, with over 1 billion active users. That’s a lot of potential customers!
But for a local gym, you don’t really need to be visible to a billion people worldwide, right? What you need is an opportunity to connect with potential customers within your area and promote your business in a fun and engaging way.
And that’s what most social media platforms offer nowadays. It’s great to have a Facebook or Instagram page on top of your website, so do you really need to go on Tiktok too?
Let’s take Inursha Fitness as an example. This locally owned and operated gym in Fort Worth, TX has been in the business since 1999. Over the years, they have made it their business to bring health and fitness to their members through a very personal connection.
Inursha Fitness owes its strength to its sense of community. That’s why it’s no surprise that they have consistently been voted as the best gym in Fort Worth by FW Weekly from 2012 to 2021!
While Inursha Fitness has a great website and its Facebook and Instagram pages are constantly updated, there are still a few things they and other fitness businesses can do to level up their marketing game through Tiktok.
1. Make videos showcasing your gym and its facilities.
TikTok has quickly become one of the most popular social media platforms, with users spending an average of 52 minutes on the app each day. For gyms and other fitness businesses, TikTok offers a unique opportunity to reach a wide audience. By creating videos that showcase the facilities and amenities of your gym, you can attract new members and build brand awareness.
In addition, TikTok videos can be a great way to connect with existing members and give them a peek into what goes on behind the scenes. When used effectively, TikTok can be an invaluable marketing tool for any gym.
2. Show off your best workouts and give tips to people who are just starting out.
TikTok users are highly engaged, and many are always looking for new workout ideas. If you can produce quality content that showcases your skills, you can quickly build up a following. In addition to showing off your workouts, TikTok is also a great platform for giving tips to people who are just starting out. By providing helpful advice, you can position yourself as an expert in the fitness community. If you’re looking to build up your brand and reach a wider audience, TikTok is the perfect platform.
3. Sponsor a Tiktok challenge
Another way to take advantage of Tiktok’s popularity is to sponsor a challenge. Tiktok challenges are often based around a specific hashtag, and they can be a great way to promote your brand.
When choosing a challenge to sponsor, make sure that it is relevant to your business. For example, if you own a gym, you could sponsor a fitness-related challenge. Once you’ve selected a challenge, be sure to promote it well in order to reach the widest possible audience. Tiktok challenges can be a great way to get people talking about your business – so make sure to take advantage of them!
4. Use Tiktok Ads
Tiktok offers a great advertising platform that allows you to target a specific audience. You can use Tiktok ads to promote your gym or fitness classes and reach a whole new group of people.
With TikTok ads, you can target a specific age group, location, or even interests. This makes Tiktok an ideal platform for marketing your gym or fitness classes.
Moreover, Tiktok ads are relatively inexpensive, making them a cost-effective way to reach out to potential customers. If you are looking for a new way to market your gym or fitness classes, Tiktok should definitely be at the top of your list.
Conclusion
Inursha Fitness has already proven itself to be a great company. They have an excellent track record and are always improving their products and services. With TikTok, they will have an opportunity to improve their marketing strategy, engage with their existing customers and attract new members, and become even better at what they do.
Tiktok has taken the world by storm and there is no sign of it slowing down anytime soon. With its short-form format and creative tools, Tiktok provides endless possibilities for creating content that will capture the attention of users. By taking advantage of Tiktok, fitness businesses can reach a wider audience and promote their brand in a fun and creative way.
Contact Us
If you own a fitness business and you would like to reach out to more people by adding TikTok to your marketing strategy, our team at Be Eminent is more than happy to assist you. Get in touch with us today! https://beeminent.com/