Looking at the demand curve for your cannabis business? It is a sound marketing strategy to keep a check on the need for your product. However, this doesn’t guarantee success. To really capture the market share, get your name out there and build a force of loyal customers, you will have to step up your digital marketing game because if you snooze, you lose!
Here are a few quick facts before we get into the marketing tips that you will need to grow your Marijuana Dispensary:
- According to Gallup, 49% of United States adults claim to have tried marijuana, the highest percentage to date.
- More than 50 percent of cannabis consumers have increased their consumption since the pandemic began
- The expected global market value of legal marijuana is going to be $146.4 billion by the end of 2025 (Grand View Research, 2020).
Source: Gallup, Grand View Research, Flowhub
4 Digital Marketing Tips That Will Boost Your Dispensary’s Growth
1. Optimize Your Google My Business
Every now and then, you might use Google to search for a business and its location. Most of the time, you cannot find all of the details. It can be frustrating, and in most cases, you might search for another business that offers the same products and services. Now think if this happens to your customer. Losing sales because of poorly optimized Google My Business can affect the growth curve.
Google My Business (or GMB) is a free tool that lets business owners manage how their listings appear in search results. You can manage your marijuana dispensary’s location and other information on Google maps with this tool.
If you don’t have an optimized GMB profile, your competitors will appear ahead of you in search results. If there is a GMB profile but it isn’t properly maintained, you will struggle to “be heard” in the online space. According to HubSpot, 88% of local searches on a mobile device result in a call or visit within one day.
So, the first thing you do after reading this article is to google your business and check out the information that pops up. It will help you optimize your GMB which will drive more customers to your dispensary.
2. Update Your Cannabis Business Website And Put Your Dispensary’s Products On It
Online space is fiercely competitive and one of the ways to succeed is to perfect your digital storefront. Your website is your best sales agent. Make sure that you have updated it with the correct information and offerings.
There should be a detailed menu that provides the customers with the option of easy ordering. In addition, since most people require knowledge regarding the products, it is crucial that you elaborate on it and assist in every possible way.
Survey results by Field Agent revealed that 83% of U.S. smartphone users find product images extremely influential when researching to buy a product. Consumers, especially online consumers, are more likely to buy if good imagery is associated with the product.
A Shopify study of online consumer preferences found that less than 1% of online shoppers prefer to see just one product photo, 33.16% prefer to see multiple photos, and about 60% prefer 360-degree images.
Your menu isn’t the only area of your website where high-quality images and photos are ideal. You can also place them on the homepage, special offers page, and blog.
3. Promote Repeat Purchases From Existing Customers Through Email Offers
Email marketing is a popular way to reach your customers, upsell and increase lifetime customer value. However, many platforms prohibit marketing federally banned substances (like cannabis). So do your research!
You can use email marketing to reach out directly to potential and existing customers without having to worry about advertising restrictions on social media and Google.
Aside from being inexpensive, email marketing allows your dispensary to directly communicate with customers and patients, keeping them informed and encouraging them to make repeat purchases and come back to the store.
We suggest sending them regular content that promotes your dispensary. This could be anything from videos from recent events to informative blog posts, new products and strains, as well as a discount on their next purchase.
4. Invest In SEO To Pop Up Above Your Competitors!
Did you know that Your Dispensary Website Can Get 33% of Clicks From Google? (Source: Chitika) Yes, it’s true!
At Be Eminent, we believe in using SEO with any digital marketing strategy. Anytime your customer types in phrases that match your business, you will be at the top of their search results. And from personal experience, how many times have we visited the second page of Google to look up what we need?
So when people search for:
- “dispensary near me”
- “buy weed in [city name]”
- “Marijuana dispensary near me”
- “Cannabis in [city name]”
Your website will show up in the top 10 rankings on the first page of Google.
Getting on Page 1 is great, but getting on the first organic position under the paid advertisements – i.e., being at the top of Page 1 – is much better than appearing at the bottom of the page.
To start with the SEO Strategy, target specific keywords and build content authority around it. Since this strategy is all about organic leads, you will have to stay patient as it will take time to show results.
Bonus Tip: Keep A Sharp Eye On Analytics
A reporting component is critical to the success of every digital marketing campaign. Tracking the performance of your campaigns is crucial to optimizing conversions and directing resources appropriately.
Learning where the majority of your site visitors originate or how they actually use your site will allow you to focus your marketing efforts on what truly matters to achieve your specific business goals.
Contact Be Eminent Today!
With the right strategy, you can easily grow your cannabis business, even with the restrictions. It all boils down to creative ways to promote your marijuana business.
Be Eminent can help you grow your cannabis business with an effective strategy. Find out how we can help promote your weed business by checking out our services at www.beeminent.com.