While businesses nowadays continue to modernize through various forms of technology, one fact remains the same. Your customers are still humans. These are people who have wants, needs, and struggles.
That is why, in order to keep your brand in business, you have to care deeply about your customers. Because when you take care of them, you will have a loyal following of people who will avail your products and/or services over and over again.
And one efficient way to keep in touch with your customer base and build a relationship with them is through email marketing.
Here are 3 proven strategies on how email marketing can help increase customer loyalty for your business.
1. Express gratitude and appreciation
In today’s busy world, we tend to do things in a hurry that we don’t get to say thank you often enough. Write a thank-you note to express gratitude to those who made a purchase or availed of your service. Write a generic thank you email for first-time buyers, another one for your long-time customers that you can send on your anniversary, and one for those who leave a review to show your appreciation.
You can also spice it up by making it more personal. Check your database if you have your customer’s birthdays on record so you can send them an appreciation note on their birthday. You might also want to add a discount voucher to encourage them to make a purchase with you in the future.
2. Offer exclusive deals, vouchers, and discounts
Think of your VIP customers. These people are probably in the top 5% of your customer database and contribute a large part to your business’ revenue.
You can assign a status to them (Platinum Members or Elite Members) and give them special perks and exclusive deals. You can include a special segment for them in your email campaign so that regular customers can also see the rewards of being loyal to your business.
Another way to entice customers to keep supporting your business is to offer vouchers and coupons. Just make sure that these have expiration dates to create a sense of urgency. Also, you need to set up reminder emails that can be triggered to send when the expiration date comes near.
3. Go the extra mile
Think of the last time when another person did something nice for you, that was totally unexpected. Remember how that felt?
The same goes for your customers. Showing that you care about your customers can go from tiny gestures like giving away free extras (which don’t have to cost a fortune) or something very personalized like sending flowers to customers who are sick or have experienced a loss in the family. The choices are endless, as long as they can make your customer’s day, your efforts will surely have a lasting impression.
You can also go above and beyond your duty as a business owner through your emails. If there are calamities or tragedies that affect your customers, you can use your platform to raise awareness and gather help to assist them and their families.
Another opportunity to go the extra mile is to take a personal interest in your customers. People like to interact with businesses that treat them more like individuals than mere numbers. Whether it’s in person or in social media, businesses must interact with their customers in a timely and authentic manner. This helps create a sense of personal connection between you and your customers, which then translates into trust which is the building block of customer loyalty.
Increasing customer loyalty
While attracting new customers for your business is vital to your growth, retaining the customers you already have is equally important. Your current and repeat customers deserve special attention and you need to understand what drives loyalty for them. Email marketing can be a very powerful tool to increase customer loyalty through offers and reminders, and most importantly, through developing and strengthening customer relationships.
Contact Be Eminent
If you want an efficient email marketing strategy to help boost customer loyalty for your business, our team is more than happy to help. Send an email to [email protected].