Just as any profession requires specific tools to complete the job, a marketer needs to have the right digital marketing tools. With the help of these, marketers can increase traffic and ultimately convert potential leads into customers.
Since marketing is continuously expanding, it gets challenging to keep up with trends and technology. There are two common scenarios when it comes to digital marketing tools. The first is when you stick to the same tools you have been using for years and miss out on what newer, upgraded tools have to offer. The second scenario is when you try to use all of the latest tools simultaneously. Both can result in negative consequences.
It’s better to perform a “Goldilocks Test” in this case. The aim is to stay in the middle of two extreme ends. It would be best to use the correct number of tools to function smoothly and reach your engagement goals.
Here are the top 9 tools that will help any business in streamlining its processes, connecting with clients, and using the data to devise better strategies:
1. Slack
For your digital marketing campaigns to be speedy, you need a medium where all the teams come together. Slack is one of the top tools that marketing teams use. It integrates with tons of tools and makes information sharing easier across different channels.
Almost 50% turnaround time can be saved when it comes to approval and review of the marketing content. It can be your “command center” for digital marketing as it is here at “Be Eminent Marketing.” Slack can be a real game-changer if
If you use Google Analytics for reporting and insights, Slack can be a real game-changer. You can use “Statsbot,” a Google Analytics bot for Slack. So, whenever you need insight, ask the bot. It will pull out data from Google Analytics and display it in the Slack chat. It’s time to shift to Slack!
2. Google Analytics
It is the tool that every marketer should use as soon as possible. It is here to stay, recognized as one of the most powerful digital marketing tools available. Google Analytics is easy to use as it requires minimal effort and is highly functional. So, once you successfully add the codes, the software’s job is to provide you with insights. It will track every action that a visitor takes on your website.
Moreover, it can tell you whether the traffic on your platform is organic or not. Finally, if you have altered your content with highly-ranked keywords, then this tool will tell you if they have been effective or not.
So, for instance, you have a bed and breakfast business and are using Google Analytics. As a result, you can track exact customer behavior on your website. Resultantly, you can turn “lookers” into “bookers” by altering your strategy and upgrading your website.
3. Ahrefs
If you are not an SEO pro but want to rank higher, this is the tool to get more traffic. Ahrefs is trusted by the world’s biggest brands such as Facebook, Adobe, LinkedIn, Netflix, and Uber. This all-in-one SEO toolset will help you in analyzing your competitors’ strategies. You can look at what works for them and include those points in your campaign.
Moreover, you can check for what your customers are searching for. In addition, you also get the option to track your ranking progress. After gathering keywords and insights, if you still feel that you need some additional support, you can learn from the content that is considered “top-performing.” Several guides and tutorials on the Ahrefs website will help you get started.
4. MailChimp
Social media has clouded and taken over marketing strategies. Unfortunately, most marketers are ignoring the power of email. Yes, emails are still relevant in 2022 and are here to stay. It is integral that you direct your efforts towards building an authentic and effective email list. Remember, “Money is on the list!“.
MailCMailChimp acts as your publishing platform. You can create and design your email newsletters. In addition, you can share your content on different social platforms. Moreover, there is an option of integration with 250+ applications. And yes, you can track the results effectively. It’s time to automate your email campaigns!
5. Otter.ai
Digital Marketing is incomplete without content. To ensure that your campaign is successful, you need to have a similar tone, language, and interaction across all channels. For instance, you have a podcast episode that you upload to YouTube, Spotify, and your website. Then, you must turn that episode into a blog post.
In addition, you can take out pieces of valuable content that can be repurposed into social media posts, audiograms, and video posts. All of this is part of content repurposing. However, there is one major obstacle. To use long video or audio content, you will have to write it down word by word.
With Otter, you can ease this process as it’s the best transcription service that makes complex transcription jobs easier. You can record, search, play and edit conversations. Switch your content gears by bringing Otter to the strategy team.
6. Canva
Every one of us has heard of Canva. This tool will always nail the design aspect, whether designing invitations, Facebook, or Instagram posts. All of us have been in a situation where we had to create something from scratch but ended up being frustrated because of not knowing where to begin.
With Canva, you get countless templates to act as a starting point. You can even use these templates without changing the design and modifying the content. In addition, there are various elements and pictures that you can easily drag and drop.
You no longer have to worry about searching and downloading royalty-free content. Canva Pro has tons of royalty-free content that you can use for marketing and advertising purposes. Try it now!
7. ClickFunnels
Creating leads and sales funnels is a common practice for marketers. However, now there is a tool that offers these services. You can increase traffic and get a higher conversion rate. ClickFunnels comes in handy when you have to quickly build engaging landing pages or even a complete website.
With this tool, you can assist visitors step-by-step through the complete sales process. The goal is to make them understand “Why you?” or “Why your service or product?”. You can even follow up with the people who visited the website. Using ClickFunnels is easy. Head over to their website and go through their tutorials.
8. Hootsuite
Picture “Hootsuite” as your social media assistant. This tool is well-known for conducting efficient social media marketing. Use this tool instead of waiting for the clock to strike the right hour to post your content. It will help you in scheduling social media posts in advance. In addition, it also helps in identifying the relevant influencers for the brand.
Moreover, this software handles various social media platforms via a single dashboard. By having Hootsuite at your side, you can track and analyze trends, monitor and engage effectively and protect your brand through mitigating digital risk. In short, you are integrating your strategy with social intelligence. It guides you on when to stay on the course and when to flip your script.
9.Google Search Console
With Google Search Console, previously known as “Google Webmaster Tools”, you can optimize the visibility of your website. It is a free service that allows you to see your website performance through Google’s eyes. When it comes to SEO, this tool tells you which keywords you’re ranking for, along with insights like how many people click on your website when the keywords match.
You can get a holistic view of your SEO efforts by getting a “performance” report from the Google Search Console. It displays 4 major metrics that can prove highly useful as you take steps to optimize your website. These are:
- Total Clicks
- Total Impressions
- Average CTR (Click-through rate)
- Average Position
It’s 2022, and competition is tough! Keep up with the technologically driven business environment and take advantage of all the analytics and tracking tools found in Google Search Console to stand out from the crowd.
Contact Be Eminent Today!
Now that you have gone through the list of the topmost necessary digital marketing tools you will need, head over to their websites and try them today. Contact Be Eminent today if you require services like content repurposing, copywriting, or other digital marketing-related assistance. We have an all-rounder team that understands the competitive space and specializes in different areas of digital marketing.
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