The past year taught us that the plans you made yesterday might not hold water tomorrow. To match speed with the ever-changing business environment, you will need to keep up with the latest trends.
Most of the time, all marketing efforts are directed towards social media platforms. This strategy will give you instant results. However, it comes with an opportunity cost of maintaining strong and long-term relationships. Thus, including “Emails” in the marketing plans and streamlining all of the channels will result in much more successful campaigns.
Let’s look at the stats that prove that email marketing is still huge and can be used as a primary strategy:
- The number of daily email users is 4 billion.
- Email is rated as the best ROI by 59% of marketers.
- 89% of marketers say that email is their primary channel for generating leads.
- About 58% of adults check email first thing in the morning.
- Adding a video to an email can increase click rates by 300%.
- Almost 74% of Baby Boomers believe email is the most personal form of communication with brands.
Social Media Vs. Email Marketing
Social media has improved connectivity. It is now a part of every facet of life. Resultantly, modern marketers see it as the most attractive medium to engage and convert prospects. However, let’s not forget the edge that email marketing has:
Catch Up With These Email Marketing Trends
To stay at the top and increase your engagement as well as conversions, follow these trends:
User-Generated Content
Emails are one of the most personal spaces. Having access to them can almost be seen as standing a step away from making a sale. The platform is perfect for making yourself heard. One successful approach you can use is to include user-generated content.
For instance, if you are a bed and breakfast owner, you can record a few video testimonials. You can then email these with creative subject lines that do not make the recipient feel they are getting “another marketing message”.
Furthermore, you can ask the users of your product or service to send or tag you in their videos that feature your offerings. In this way, you can build trust and deliver more than just plain text with a bunch of promises.
Improve Interaction
Before you hit that “send” button, take a look at your inbox. How many emails are you getting every single day? Out of those, what kind of emails tend to get very dull? Exactly, this is what you need to understand. You need to go the extra mile and certainly steer clear of the “static, plain and boring text”.
Try to include interactive elements such as:
- Testimonial and brand videos
- Carousels of pictures that the recipient can swipe
- Incorporate short polls that the recipients can answer
- Display animated reviews that can capture attention quickly
- Add games that can either be relevant to the brand or serve as a fun and engaging way to increase engagement.
- And, do not forget to add relevant emojis!
Improve personalization
Now is the time to drop the batch-and-blast approach. If you want the emails to perform better and ultimately convert users, you have to serve up relevant content that provides value.
It’s 2022! We will need to do more than add first names and brand names. Since we live in the era of data, we will need insights to connect with recipients. For example, knowing what your audience likes, how to engage with them, and when they engage can be a huge advantage in delivering your message.
Suppose your target segment includes segments that have varied demographics such as age and location. Then, instead of sending emails to your “potential clients”, create a consumer persona for each of these segments. After that, go ahead with personalization.
Want help with email marketing?
Haven’t explored this communication medium and are struggling to build a database? No Worries! Be Eminent knows how to craft successful email campaigns. We can create, send and monitor emails tailored to your brand and audience. Contact us today!