The use of the internet is growing rapidly. In addition, consumers are constantly turning to google for almost all of their purchase decisions. Thus, the competition to rank higher in the Google search is more important than ever.
You will have to build a strong digital presence if you want to succeed in the future. Apart from staying active on social media, upgrading your website, and hiring expert writers, you will have to pay attention to search engine optimization (SEO).
Before we jump into the breaking news of the acquisition of “AnswerThePublic” by Ubersuggest, here are the top 4 benefits of focusing on SEO:
- More People Will Visit Your Website
When people are unable to find you when they search for relevant keywords, you won’t be getting many visitors. Develop an SEO strategy that involves creating content relevant to user intent. This will improve your rankings, leading to more traffic.
- Your Reputation Will Improve
It can be difficult to maintain a decent reputation without a strong online presence. This is because many potential customers will head to Google to find out what they can learn about your business before making a purchase or using your services.
A local SEO presence can solve this problem. Ask your existing clients or customers to leave honest reviews on Google and other review sites, and work to build your reputation over time. Reputation management is crucial for businesses today.
- The Local Customers Will Find You
For a small business that depends on local customers, SEO is more crucial than ever. If the client cannot find you, it is highly unlikely that they will use your services.
Let’s take an example of a divorce attorney. The very first action that any person will take is to Google “best divorce attorney near me” or “best divorce attorney in [area]”. This simple search can impact the future of your practice. The common understanding is that the result that pops at the top is usually the best.
So, when planning an SEO strategy, make sure you include all of the local keywords so that potential clients can find you. You can also conduct a small test. Type in the keywords, check out the websites at the top and look at the keywords. This will give you a clear idea of what you can include. In addition, you can use tools such as “Ubersuggest” to improve your SEO game.
- Business Growth Will Improve Rather Than Stalling
Let’s face it; there’s only so much growth that can be achieved through word of mouth and traditional marketing methods. While things like newspaper ads and flyer drops may have worked in the past, they are becoming less effective all the time. Because of this, you will likely find that your business’s growth will stall if you’re not using the appropriate SEO methods.
It is true that word of mouth and traditional marketing methods can only lead to so much growth in a business. While things like flyer drops and newspaper ads may have worked in the past, they are becoming less effective. If you keep on engaging in ineffective marketing and brand exposure methods, it will paralyze your business’s growth.
There’s only one way to solve this problem: market your business online. If your business can’t be found, most people won’t know you exist. Being stuck on page 2 is a death sentence. No one will know you exist; you might as well not even appear in the SERPs. So, to compete in the fierce digital space, SEO is vital for you to get noticed.
What Is NP Digital?
NP Digital is an award-winning global performance marketing agency focused on enterprise and mid-market challenger brands. Driven by its exclusive technology division and platform Ubersuggest, NP Digital is among the fastest-growing, most innovative performance marketing agencies globally.
Ubersuggest is a popular SEO tool that lets you research keywords, analyze backlinks, and analyzes competitors. Its free plan allows you to add a project, track rankings of up to 25 keywords, and track two competing domains. All of the modules can be accessed within this tool. However, you are restricted to 3 daily searches only.
Ubersuggest Acquired Answerthepublic: Why It Matters?
AnswerThePublic uses search engine autocomplete data to detect every useful phrase and question people ask around your keyword. This is a goldmine of consumer insights you can use to create useful content to promote your brand.
Ubersuggest has taken over the reins of AnswerThePublic. It was recently acquired by NP Digital and is now there to compliment the SEO power tool.
There is no wonder AnswerThePublic attracted an average of 1.3 million people in the last three months. The tool offers marketers topic ideas, long-tail keywords, and questions Google search users ask around a keyword.
With a bounce rate of 40%, AnswerThePublic is within the optimal range. Perhaps the tool’s success will rub off on Ubersuggest. The tool will likely gain approximately one million users, doubling its original user base.
Ubersuggest has already started building upon the newly acquired tool’s technology components. The aim is to meet the needs of Ubersuggest’s users as it expands the capabilities and provides deeper insights to marketers. In addition, the integration of the two tools will play a major role in the new wave of advanced data insights and visualization.
Patel’s team is working to incorporate AnswerThePublic’s features into Ubersuggest’s platform. The most notable difference is that ATP will maintain the key feature that draws users to the site – keyword visualization.
Due to the two platforms’ integration, Ubersuggest now covers 30 billion keywords and 50 trillion backlinks. In the SEO industry, this is one of the best tools for optimizing search query results for Google. Ubersuggest users will now have access to a new, more engaging tool that appeals to a larger audience of marketing professionals.
How Can Be Eminent Help You With SEO?
Any business that is serious about success should be considering SEO. Even if you’re doing okay without it, the chances are that it will change in the future. In the absence of SEO, you could lose potential customers, spend too much on other marketing channels, or simply not experience the growth you should have.
If you’re not already using SEO, we recommend speaking with our experienced SEO team to ensure you’re following industry best practices. Contact us today at www.beeminent.com.