There is an old saying that goes “quality over quantity”. This saying can be applied to so many things in life including content marketing. High-quality content continues to remain relevant in the digital marketing age because it provides your site the visits from viewers which could lead to new opportunities and revenue.
Aside from this, below are some of the additional benefits of creating content for an even more effective digital marketing strategy.
Creating an impact
Your customers aka your readers are always looking for something that will add value to them. Did you know that as customers, they are exposed to thousands of messages a day?
The question is: Is your message cutting it through the clutter and making an impact in their lives?
If your website aims to attract traffic, you need to create impactful content. Such content should be relevant to your audience, updated, informative, and adds value to your readers.
The higher quality your content is and the better it is written, the more traffic you can bring in to your website. Remember, with more traffic and more views comes better opportunities and of course, customers.
Content marketing isn’t just about writing flawlessly with correct grammar. It is more than that. In order for a blog post to become impactful, here are some points to be considered:
Write original content
Original content where an idea or a topic is freshly presented is the type of content that you should always go after. Original content generates more views because of its uniqueness and freshness.
When Google wants original content, it means ORIGINAL. If you’re going to deploy a computer program to help you write filler-posts for your websites, you can trust us when we say that the site will not go anywhere and will not rank.
Which brings us to the next point…
DO NOT PLAGIARIZE. Give credit where credit is due.
In schools, we are taught to write our sources and to not plagiarize content. There’s a reason why schools ask us to practice this.
Plagiarizing content is a crime. In fact, you can be fined anywhere between $100 and even up to $50,000. There might be some jail time involved depending on the severity of your action.
These days copying content is so much easier because of technology. However, getting caught when you’re copying content is also made easier because of technology. That said, there’s no harm in citing the source of your claims in your content. After all, it’s only right that credit is given where credit is due.
On top of that, citing the author of your claim will help your content become even more reliable which will only build your readers’ trust over time.
Introduce your topic in an interesting manner
A powerful introduction excites readers and keeps readers hooked. In this manner, you’re sure that your readers’ eyes are glued to your post until the very end.
Including media such as videos, images, or audio
To make your content as accessible as possible, having other forms of media to supplement your points are helpful. Furthermore, not everyone likes reading long chains of texts. An image/video in between paragraphs will help break that wall of text into smaller ones that are easier to digest.
Be informative
Successful content is always informative. For content to be information-packed, it should also be able to cite sources whenever a claim is made.
Create attractive headlines
Intriguing headlines just begs for it to be clicked. For you to ensure that your post will be viewed among the thousands of results, an attractive headline is key.
Publishing content will position you as the expert in your industry
Content marketing is a great way to show off–not only your writing skills, but also your expert knowledge on the niche topic that your business belongs to.
Case in point: Techradar. Techradar began as a blog that reviewed the latest technologies. They reviewed every kind of gadget from laptops, smartphones, and even digital cameras. Because of how they present their reviews, they were able to attract all kinds of readers who are interested in the latest technologies.
They also report on the latest deals on these gadgets and even how-to articles for the non-technologically savvy. To this day, Techradar serves as a great resource for informative articles about gadgets.
Another great example is how EM Cosmetics uses their blog as a way to explain how to use their make-up. One interesting topic on their blog features Ciara, a well-known R&B artist.
In this post, the content writers at EM Cosmetics provided a step-by-step guide on how to get Ciara’s look when she went to the Vanity Fair Oscars Party 2020. This blog entry can be considered as high-quality content because of the amount of information that readers can get just from this post alone.
This kind of quality content leads us to our next point…
Good quality content will attract potential customers to you
As mentioned earlier, impactful posts that are relevant and timely always bring in traffic.
In a simple equation, we can present our thesis as:
Impactful post → More traffic → Potential customers → REVENUE
It is important to remember that with every view you get, whether it’s organic or not, is a potential customer who is probably looking for the same product that you have just reviewed or posted about!
In order to attract potential customers to view your website, you can go back to our first point on creating an impactful post.
Publishing content will help you with your SEO
SEO or search engine optimization is the reason why some pages rank as the number one search engine result and why some don’t even make it to the first page.
Having quality content means that your website will receive more views which will help in making your website rank. Even though SEO is also considered a numbers game, knowing which helpful keywords and topics will propel your site further into the first page of a search engine’s results.
Conclusion
To summarize, your digital marketing strategy is deeply founded on your site’s high-quality content. High-quality content is what will help you attract new audiences to your site and will help you retain the ones you’ve always had. For help on improving your site’s contents and posts, be sure to reach out to us for more information or a discount!