Congrats on scoring that podcast interview!
You connected with the host shared your best insights with a passionate audience, and boosted your personal brand. But why stop there? How exactly can you reuse podcast content without feeling spammy?
You may be wondering – why go through all this effort to repurpose my podcast interview?
With over 100 million monthly listeners now, podcast fans spend more time tuning in across devices. For guests looking to repurpose episode content, this presents a huge opportunity to reach invested audiences open to recommendations. Strategic repurposing that catches listener interest can significantly expand an episode’s impact. The report confirms podcasting’s value for influencer marketing. Appearing on relevant shows allows access to millions of loyal listeners that grow with consistent repurposed material across social media and other formats.
Here are the key reasons why repurposing should be part of your strategy:
- Reach New Audiences: Podcast listeners are great, but there are whole new worlds on other platforms. Repurposing helps you connect with fresh faces on YouTube, various social channels, blogs, and more.
- Save Time: Creating good content takes effort! Repurposing lets you reuse what’s already proven popular. That saves you idea generation time.
- Boost Credibility: Sharing knowledge in different ways, like short posts versus in-depth guides, shows off more skills. This builds authority across formats at scale.
- Remember the Rule of Seven? Improved Discoverability: More formats means more opportunities to pop up in search engines and content recommendations. That brings higher visibility overall.
Podcast First, Then More
Scoring a podcast interview is an excellent first step. You get to share your best stuff on a popular show. Millions could be listening! But what comes after the interview? How do you leverage that chat in other places, too? Keep reading for 8 repurposing ideas!
- Make Snackable Social Media
Slice your long interview into short videos and posts for TikTok, Twitter, Instagram, and more. Pick the best 1-minute stories, surprising stats, or top tips from the chat. Help folks by condensing key advice from your interview. Use your big chance to connect with new crowds!
Short videos allow you to highlight the most shareable moments. This introduces your expertise to fresh faces beyond the podcast audience. It’s all about creativity and repackaging highlights that spread quickly on social media.
- Create Cool Audiograms
Audiograms are a hot trend on social media now. They visually showcase audio snippets from your podcast interview through animated sound waves and text captions. Add some catchy captions that draw listeners in. Watch your voice clip become a lively video that gets shares and attention!
Audiograms stand out in busy feeds because of the visual motion and text. They feel fresh and new compared to static posts.
- Captivate Your Audience with Images
Everyone loves images online – they cut through the noise! Turn your top podcast interview tips into inspiring quote photos. Make an interesting stat into an eye-catching social graphic.
Images spread quickly on visual platforms like Instagram, Facebook, and Pinterest. They work perfectly as snackable content that leaves an impact on audiences.
Experiment with different quotes, stats, and key messages from your interview. See what resonates best with your audience and what draws the most engagement.
- Write an In-depth Blog Post
Have more to say on your podcast discussion topic? Write an in-depth blog post! Link back to the full interview for context. But also share more research, real-world examples, and expert perspectives.
Lengthy posts satisfy search engines like Google, who want rich content. It shows you’re a thought leader who knows their stuff beyond surface level.
Dive deeper into key questions covered in the interview. Build on themes and share additional frameworks, tactics, or advice that listeners found most helpful.
- Create a ‘Best Of’ Cheat Sheet
Collect your most popular podcast interview advice into one simple cheat sheet or workbook. Do a checklist, slides, or other PDF document. Make your greatest hits easy to find, print, and share.
These “best of” resources reinforce your status as a leading industry voice. Audiences can return to your top recommendations anytime.
- Send a Newsletter
Have an email list? Let fans know about your big podcast interview! Write a newsletter that recaps questions, answers, and behind-the-scenes extras.
Make loyal readers feel special with the inside scoop before the masses. Give them early access and make them proud supporters.
- Cross-Promote the Podcast
Podcast hosts have followers, too. Team up to cross-promote each other’s shows and posts. Like, comment, and share their content. Record short videos endorsing their work. Share relevant past episodes they’ve done that connect to your interview.
Look for opportunities to collaborate wherever possible. Strong partnerships expand your collective audience and keep building rapport.
- Collaboration opportunity: Propose a Guest Interview Swap
Podcast hosts are often leaders in their field themselves. After you hit it off, offer to switch roles! Suggest interviewing each other on your own shows.
Share your work with their engaged audience and subscriber base. Trade ideas for future episodes. Help each other grow. Look for ongoing ways to swap exposure.
Repurpose That Interview All Over!
See how one podcast chat can become lots of things? Reuse it as videos, posts, images, or blog articles. There are endless ways to refresh and redistribute it!
Repurposing saves you content creation work while showcasing your creativity across formats. This maximizes the exposure from each appearance.
Most importantly, it expands your reach to new crowds. It helps you connect with people wherever they network online – Instagram, YouTube, TikTok, Google Search. Soon, more folks will discover your expertise. They see your helpful ideas popping up everywhere. And they recognize your personal brand.
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Stand Out as an Industry Leader With Be Eminent
Whether you want to be a podcast guest, get booked on shows, or start your own podcast, our team can help. We create comprehensive marketing plans tailored to amplify your voice exactly where your audience is listening.
Imagine appearing on the top podcasts related to your niche. You’d have direct access to massive, targeted audiences hungry for your unique expertise! But an interview is just the start. The real authority boost comes by repurposing each episode into social snippets, attention-grabbing visuals, SEO blog posts, and more.
At Be Eminent, our team specializes in getting you booked on relevant podcasts and talk shows. We handle outreach while preparing you to impress hosts and listeners.
We don’t just get you on podcasts; we can help you make the most of your appearances afterward. We extend your reach through tailored repurposing strategies, helping you become the go-to source!
Ready to unlock growth opportunities through podcast interviews and strategic content repurposing? Schedule a free podcast booking consultation now to headline your influence, connections, and profitability in 2024!
Be Eminent – your VIP ticket to dominating podcasting this year!